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Thursday
Feb282013

Pricing for Lawn Care and Lawn Service in Charlotte NC

As we enter into early Spring here in Charlotte NC, a lot of homeowners are thinking about either hiring a lawn care provider for the first time or switching from their current lawn service. I first question I often get asked is how much??? And understandably so, because budget is so important to the household these days.

Here's a little insight into how I come up with my pricing for lawn care and lawn maintenance services. Number one, I know my overhead and direct costs to operate the business. Second, I know the time involved in completing the tasks we provide as part of our service. And finally, I know the profit margin I would like to have in order to operate a succesful business.

Pricing for lawn care treatments is easy- its solely based on the square footage of your turf area. Lawn maintenance can get a little more complicated- its based on the time needed to service the property in a way that will meet and exceed your expectations. Factors such as leaf volume, detail work required, gated areas that require small equipment, etc all effect pricing.

Our prices usually end up being right around industry average for quality, established lawn service companies.

Most of our customers are paying anywhere from $120 to $200 per month for lawn maintenance service; depending on the size of their property, leaf volume, and the level of service they are looking for. Its very important for us to price our services correctly; if we're too low we don't realize a profit and eventually the service suffers, too high and we lose business to a more reasonably priced competitor. 

The most common story I hear from a prospective client who is thinking about switching lawn services is that their current service provider started out great, then gradually were not responsive to requests and the property started to decline. If they happen to be surprised that we are higher priced, I have to point out that if their current company was pricing them correctly and making a profit they would probably be bending over backwards to satisfy them and exceed expectations- just like we do for our clients. 

So yes, you can always find it cheaper. But when you want a company that knows how to balance quality service at a fair price, give Whitehouse Lawns a try! 

Friday
Feb012013

Creating A Well-Oiled Machine

I firmly believe one of the best things I can do to serve you better is to run an organized, efficient, and profitable business. Being organized at the office level filters all the way down to how we perform in the field. We will be better prepared to handle schedule issues, prevent equipment breakdown, make good decisions for your property, and be safe while working on the job.

By maintaining a profitable business, we won’t need to cut corners, rush through the schedule, and can continue to use premium products. Almost every time I talk to a new prospect who is unhappy with their current lawn care provider, it turns out they are getting a very very good deal on pricing. I know exactly how to price my service so that I can make a profit and go above and beyond service expectations. You will always be able to find a cheaper priced lawn service than us, but I believe we serve our customers better than anyone in any industry! 

Being efficient means that we can focus on the tasks that are most important to you.

This is where I need your help– I need to identify those the tasks that we are falling short on so I can make sure they are top priority.  Rather than make a guess and do things the way I want to do them, I figure it makes sense to ask you directly for your input. Your constructive criticisms could be the most important tool I have to improve my service.  And don't hold anything back or sugarcoat anything, I promise my feelings won't get hurt. If you can think of anything we can do to improve please let me know, then sit back and watch as we proceed to get better and exceed your expectations.    

This is also a good time for me to get any positive comments about your experience with Whitehouse Lawns. It does feel good to get positive feedback and its great motivation for my employees when I tell them you think they are doing a great job. Also, customer testimonials are a fantastic marketing tool for me to offer “proof” to new prospects, so I might use your comments on the website or marketing materials.

I can’t say this enough, thank you for your business over the the last 14 years and in the future.

 

Thursday
Jan032013

Here’s to Achievement, Prosperity, and Happiness in 2013!

I love the month of January (and not just because its my birthday month and ACC hoops is starting up!!!). This is when I get a chance to reflect on what happened over the last year, think about what I want to achieve this year, and then put together my strategy for making it happen. I get very excited and motivated when I visualize the possibilities in front of me, both personal and professional. That excitement is what keeps me driven and focused on being my best self for everyone I interact with.

As I think about my business goals for 2013, it always comes down to the main purpose for my business to exist– to be productive, constructive, profitable, and to contribute. I know that if my business can be those things; good things will come to the stakeholders involved with my business (clients, employees, vendors, community, and myself).

Money is not the only measurement of accomplishment for me. I want my business to represent much more than that and to ultimately bring a level of Achievement, Prosperity, and Happiness to ALL company stakeholders. I know this is very lofty, pie-in-the-sky thinking. I must be willing to do all the tasks and take on all the responsibilities that don’t produce any immediate satisfaction or happiness in order to accomplish my goals. There will be bumps in the road and some failures; but I'm confident in my ability to ultimately succeed as I have for quite a few years now. Luckily, the entrepreneur in me will keep me driven and competitive during the difficult times, as well as focused and thankful during the prosperous times.

As always, I thank you for your business and look forward to working with you in 2013!

Wednesday
Dec052012

Happy Holidays

Even though we're having a string of 70 degree days in December, the holiday season is right here! I can't remember the last time I was hanging christmas lights and decorations while wearing shorts and t-shirt and breaking a sweat! I've given up trying to figure out the weather around here.

I just wanted to take a moment to thank you for being a client. I always take time to reflect (especially this time of year) on all the great people and experiences I have in my life, and many of them are directly related to you. My personal interactions with you are extremely gratifying; getting to know your families, working with your charities, and hopefully satisfying your expectations for the business we do together. The business allows me to support my family very well and I know I need to continue to over-deliver value to sustain that. So I thank you and wish the very best to you and your families this holiday season!

Please let me know if there is ANYTHING I can do to help you out, as a friend or a landscaper.

Holiday schedule update: as the leaves begin to slow down, the frequency of our visits will also. And we may not be there on a regular day. Once again, our goal is to have properties looking clean and neat for the holidays. Please let me know if you have a special event planned that might require our extra attention or a scheduled maintenance visit.

Ben Whitehouse

Thursday
Nov152012

November News

October always flys by for me because we are so busy renovating lawns and trying to make sure they turn out as good as possible. This year we had a new stand-on aerator added to the equipment fleet and we were able to get much more done quicker, and it did a better job of pulling deep plugs. Now the warm weather is gone, the morning chill has arrived, leaves are falling, and we look forward to getting properties looking tip-top for the holidays.

This turned out to be a “just ok” Fall for lawn renovations. We really did not get enough good steady rains to really make the germination rates go up. We’ve been continuing to spot seed areas that need to fill in and hopefully have a couple more weeks of good weather to get that seed germinated. If you still have any areas that you are concerned with by mid-November, please let me know so we can come up with the right solution. Right now our biggest challenge is being careful with the new grass and not mowing when its too wet. Unless we have discussed areas that you are still trying to get to germinate, you should be back to a regular watering schedule of 2-3 days per week, one time per day, for a deeper  watering. By mid-late November you will be ready to shut down and winterize your irrigation system (see page 2).

Next up is leaf season! Our maintenance priority will begin to focus on leaf cleanup over the next few weeks, and this will go on through December and usually into January until all trees are clear. We will start by picking leaves up from turf areas on each maintenance visit, and then cleaning out beds where applicable once most of the leaves are down. As always, we will have every residential property cleaned up the week of Thanksgiving and looking as good as possible for the holidays so you can be proud of your landscape when you celebrate with friends and family. The only thing that throws a wrench in that plan is if we have rain during Thanksgiving week. Please let me know if you have any special events planned that you want a maintenance and leaf cleanup scheduled for.

I also want to take this opportunity to thank you for being a client of mine. I feel extremely lucky and blessed to be associated with you and I look forward to many years of beautiful landscapes and positive relationships.

Please let me know if there is any way I can improve my service for you.

Thanks and Happy Thanksgiving, Ben